Located in the heart of Chiayi City, Jincaishen Building (金財神大樓) was built through a joint partnership between the local government, construction companies, and the private sector in 1993. It was a mixed-use building with a department store, ice skating rink, and a huge, modern movie theater with ten screens: Hollywood Cineplex (好萊塢超級電影院)1. Business prospered until the devastating 921 earthquake struck in 1999. The building’s exterior cracked in numerous places, tiles and other debris fell to the roadside, and bare metal beams were visible in places. The building was declared unsafe for use and Hollywood Cineplex immediately went out of business.
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After languishing in disrepair for more than a decade the building was re-assessed as structurally sound in 2015, opening up the possibility of urban renewal. The city government stepped in, offering lucrative subsidies, and the property owner undertook extensive renovations in the late 2010s. The commercial parts of the building reopened to the public in 2020, not without controversy however. Subsequent earthquakes have caused renewed damage to the exterior, raising concerns about the building’s future.
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Prior to the renovation effort I swung by to capture a few photos of the building and the ticket booth, which was hidden behind clothing displayed in a shop on the ground floor. Given the extent of the renovations it is almost certain no trace of this cineplex remains today.
Footnotes
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Some sources also refer to it as Jincaishen Theater (金財神戲院) after the name of the building as a whole. ↩
Map
Recorded On
Links
- Taiwan Cultural Memory Bank (文化部國家文化記憶庫)
- China Times (中時新聞網)
- Cutting Stories (剪故事:關於美學/環境/生活)
Sources
- Guo Yingliang, Chiayi City Old Theater Tour, Taiwan Library Cultural Association, 2017 郭盈良,《嘉義市老戲院踏查誌》,台灣圖書室文化協會,2017
Themes
- Theaters in Taiwan (台灣老戲院)
- 921 Earthquake (九二一大地震)
- Taiwan Mixed-Use Buildings (台灣住商混合大樓)
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